Niko
Younts has spent years researching the value of generic domain names --
like candy.com or shoes.com -- and the value they can bring to
businesses.
During that time he's bought,
sold, and advised large companies on how to best use generic domains.
He's turned that experience into a business, NorthernKentuckyMedia.com,
aimed at branding numerous northern Kentucky professions and making
them easier for potential customers and clients to find and connect.
"Generic
domain names have inherent value, and most generic dot-com domains
carry a liquid cash value. They have sold for four and five figures to
publicly traded companies, papers and TV stations," said Younts, who
operates the business from his home in Villa Hills.
Younts,
a Cincinnati area native, has a business degree and five years of
Internet marketing and consulting experience. He moved from Cincinnati
for about seven years, but returned to launch this business a year ago.
He's funding the startup with money from earlier domain name sales and
consulting.
His company also offers web site
design and hosting, logo design and internet marketing. While the
majority of the work is done in-house, he also works with trusted web
contractors/experts in several countries to support his efforts.
"We
are investing in generic ".com" domain names and building them into
local, respected, and viable Internet brands," Younts said
Younts
currently is developing NorthernKentucky411.com, a digital search
network of Northern Kentucky domain names, including
NorthernKentuckyHotels.com, NorthernKentuckyFlorists.com,
NorthernKentuckyAttorneys.com and more than 500 others.
Younts'
plan is for each domain to contain local business listings, similar to
a digital phone book. Listings will be free for a year, then Younts
plans to charge for listings, as well as advertising to finance his
company.
Other future plans include an expansion of his current work into digital video and e-commerce domain and marketing work.
Writer: Feoshia Henderson
Source: Niko Younts, founder NorthernKentuckyMedia.com