Rural American Onshore Sourcing among small companies seeing economy as opportunity

In the current economy, many small businesses are looking to get more efficient by seeking flexible staffing options.

Cincinnati-based Rural American Onshore Sourcing Inc. is taking advantage of this trend, offering small- to mid-sized companies an alternative to outsourcing by matching them up with home-based workers in third-tier U.S. cities and rural areas where the hourly rate is lower than in major urban markets.

And they don't have to worry about installing managers for those workers in lower-cost countries.

"The labor costs in India are increasing," founder Christopher Hytry Derrington tells Reuters. "We have talented people in rural areas and we match them up with companies that want to save."

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