In 2007 Procter & Gamble conducted its own energy audit that led to the creation of ColdWater Tide. The audit has since led to a surge in innovation, the creation of new corporate roles focused on sustainability, and some big product changes.
Those changes have led to substantial and measurable decreases in the company's corporate carbon footprint, but have also built brand loyalty as customers realize much of the energy savings within their own home. The move by the world's largest consumer products company is one that is forcing competitors to keep up while it is also making a profound impact on the world's energy use.
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