As airports across the nation look for ways to boost revenue, the
Cincinnati/Northern Kentucky International Airport is capitalizing on the advertising potential of its corridors, waiting areas, and baggage claims.
With 35,000 people a day passing through those areas, the space is well-suited for advertising. As a result CVG is doing a top-to-bottom makeover of its signs and displays, and intends to pitch itself as a premium venue for big-ticket advertisers.
The new approach will reduce the number of advertising displays by nearly half, and will install new, liquid crystal display screens that will be more visually arresting. There will also be new backlit displays and lightboxes including a 7-by-23 feet display composed of 15 LCD screens.
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