Bengal quarterback helping players develop iPhone Apps

Fellow Cincinnati Bengal teammate, backup quarterback and younger brother of QB Carson Palmer, Jordan Palmer, is working on a business venture that is helping other professional athletes develop their social networks in a personalized way.

Jordan Palmer spent the offseason working on the business venture with two California friends.  The end result has been the development of individualized iPhone applications for athletes - allowing them to connect with their fans on the go.

Some of their early clients include Jets' quarterback Mark Sanchez and Bengals' wide receiver Chad Ochocinco.

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