Procter & Gamble Co., known as the biggest advertiser in the U.S, signed an advertising pact with the Oprah Winfrey Network. Valued at more than $100 million dollars, the pact includes advertising time and integrating P&G's products into the network's shows for three years. This deal not only shows an increase of spending for the company's advertisements from last year, but also a terrific partnership of two powerful brands.
Read the full story
here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.