Procter & Gamble, the world's largest consumer products company, is expanding its 'Future Friendly' marketing effort that promotes environmental responsibility under the guise of consumer education. P&G hopes to eventually reach 50 million U.S. households by the end of 2010 with this effort.
A recent consumer survey indicated that 74 percent of consumers would switch to another brand if they were able to conserve resources while not having to pay more, and 34 percent said a lack of information was the reason they didn't lead a more environmentally-friendly lifestyle.
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