Cans for the Cure
originated as a tribute to local 6-year-old Elena Desserich and her fight against brain cancer. The Cure Starts Now
, which is in its third year, launched the campaign as a partnership with Gold Star Chili
, which donates a portion of canned chili sales to benefit pediatric brain cancer research.
More than $32,000 has been raised through the Cans for the Cure campaign since its inception, and The Cure Starts Now has funded more than $2 million in the past seven years for research and awareness.
Part of Gold Star’s overall mission is to care about its neighbors and communities, and to actively participate in events and causes that are important to the company. Gold Star Chili plans to donate $18,000 to The Cure Starts Now in the coming weeks to continue the Cans for the Cure campaign.
The Cure Starts Now has been recognized by Good Morning America, The Today Show, People Magazine, CNN, and Inside Edition for its efforts.
“There are so many different causes to give to,” says Jen Gault, The Cure Starts Now's public relations and marketing coordinator. “But by doing something as little as eating—something you do every day—you can help raise money for cancer research.”
• Buy a can of chili at any particpating Kroger or Gold Star location.
• ‘Like’ The Cure Starts now on Facebook.
• Inquire about volunteer opportunities
with The Cure Starts Now.