According to a 2017 economic impact study about the annual Western & Southern Open held in Mason, tournament operations and non-local visitor spending generated a total economic impact of $46.3 million that year, with the greatest spending by non-local attendees. Of the 200,000 tennis fans, 67 percent were visitors, coming from 4,000 U.S. zip codes and 25 countries.
“For a city of Cincinnati’s size to have a sporting event of this magnitude immediately creates a sense of curiosity around what other surprises this city might have in store,” says Susan Lomax, executive director of Source Cincinnati. “It really opens eyes to the quality of life and experiences offered here to new potential talent, business investors, and visitors.”
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