This year, Kroger rolled out three new offerings
launched by the Cincinnati-based retailer during the third quarter that support its plan to double digital sales and digital profitability by 2023.
First, they launched Boost by Kroger, a loyalty program to deliver additional savings and personalized offers to members, followed by Kroger Delivery Now, in partnership with Instacart, which was profitable on day 1 and has continuously seen increasing engagement.
The final initiative involved a partnership between Kroger, Bed, Bath & Beyond, and buybuy Baby, allowing the company to expand its essential home and baby product selection, making family shopping more accessible to the communities they serve.
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