Serving some of the largest internet retailers, consumer packaged goods firms, and media companies in the world, a local tech startup is making waves as it continues to expand its reach.
InfoTrust LLC., a digital analytics consulting and technology company with a broad range of Google Partner Certifications, specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for the business.
Founded in 2010, the company was the first in Cincinnati to become a Google Analytics Certified Partner and has won several awards, including “Cincinnati’s Best Place to Work 2018,” “AdAge Best Place to Work 2017,” along with making the Inc. 5000 list of America’s top entrepreneurs.
Marketing technology guru and CEO Alex Yastrebenetsky immigrated to the United States as a teenager. Alex came to study engineering at the University of Cincinnati in 1994 after growing up in Kharkiv, Ukraine, one of Cincinnati’s sister cities.
While studying to be an engineer and continuing on that career path, he made the decision to someday open his own business after seeing 200 coworkers laid off during the economic recession in 2001.
“Since then, I realized I wanted to control my own destiny, and I’ll do what I need to make it happen,” he says.
InfoTrust helps companies measure and understand how their customers use the Internet with a focus on attracting new customers and growing from the current sales trends as well. And even though the company is expanding worldwide and working with 13 of the top 100 brands in the world, growth isn’t always the core focus behind Yastrebenetsky’s success.
Giving back is one of the core principles behind InfoTrust because, “our success is someone else’s miracle,” Yastrebenetsky says.
By offering paid time off to volunteer as well as general team volunteering, InfoTrust has a mission to serve the communities where employees are from.
Some of the organizations they serve include Cincinnati Children’s Hospital, Hamilton County Developmental Disabilities Center, Children Development Center in the Philippines, SURASA shelter for abused children and women in Sri Lanka, and the Puerto Rico/Hurricane Victims relief organization.
By operating under this “Give to Grow” mantra, InfoTrust has not only become a leader in charitable actions but also the beneficiary of their own efforts.
The motivation and positivity found in giving back is one of the reasons people seek out the company for employment. According to Yastrebenetsky, a culture of giving attracts people who are givers by nature. Givers in life outside of work make outstanding team members. And in a growing company, outstanding team members are a must.
Outside of the workplace, Yastrebenetsky also gives back to his alma mater whenever he can through teaching or lecturing in various classes in order to help the current group of students grow.
InfoTrust is actively hiring as well as looking to expand their business. For more information, visit https://infotrust.com.
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