Cincinnati recently hosted its first ProductCamp
, a business conference held internationally that focuses on business development. The conference encourages attendees to be the speakers and uses crowd-sourced topics for discussion, including topics on product development, how to market products, brand management and how to run a startup, among others.
"One thing that I've noticed, living in Cincinnati, is we have a really good background when it comes to product management or brand management—more traditional practices," says ProductCamp organizer Brian Craft. "And then we have this new wave of tech—and even non-tech—startups. So what I thought would be neat is if we tried to pull together that traditional and new mix into ProductCamp."
Much of Craft's inspiration came from similarities he saw between the traditional and startup companies.
"Whether you're talking about a small company or a large company, a manufacturer or a software company, a lot of the same challenges [apply]," Craft says. "How do you find the right thing to build and sell, and how do you know that people are going to buy it, and how do you reduce your risk in getting it to market?"
More than 100 people attended the event and 15 topics were chosen from a pool of 20 crowd-sourced ideas.
Craft says he plans for ProductCamp to become an annual event.
"I think the big win was two things," Craft says. "One: seeing how people can have very similar challenges in what they're trying to do, who likely normally don't get to interact with each other, and all got together and hung out on a Saturday afternoon. And two: seeing people trying to build new things in our community, and some of that inspiration came from our event."