A new-to-town customer experience conference is encouraging brands to "get fired up about customer experience."
On Sept. 22, the American Marketing Association Cincinnati will host its inaugural regional conference, "Ignite!"
The event includes a dynamic lineup of keynote speakers, opportunities to network and exchange ideas in the event's Experience Lounge, plus various breakout sessions and workshops.
Ignite! aims to focus on the primary areas of customer experience, as identified by marketing professionals. The keynote speakers and breakouts will align with these four areas: insights, brand, behaviors and loyalty.
The goal for the conference is to get marketing professionals to think more critically and creatively about how to best engage a customer. From digital insights to differentiation, Ignite! will allow participants to explore ways of listening to customers that will help enhance the customer's overall journey with a brand.
Travis Nipper, president of AMA Cincinnati, says that the lineup of speakers is so strong that event organizers are having trouble determining which tracks they'll attend for fear of missing out on others at the conference.
"The conference will allow participants to gain new insights, feel a little challenged or stretched in terms of their point of view around CX, be inspired to take the ideas back to their organizations and empowered with practical tools to take back and use right away," he says.
For Gina Bonar, conference chair, Ignite! presents a special opportunity for marketing professionals locally, as it will allow them to connect with others and inspires growth.
"AMA Cincinnati has long been an award-winning Chapter within the AMA family, and Ignite! allows us to continue to push the envelope on what we can deliver to our local marketing community," she says. "In this incredible marketing town, it's a welcome and exhilarating challenge to serve as the essential community for marketers to meet, thrive, connect and grow."
If you're interested in positively impacting the customer experience at your company or brand, you can register for Ignite! here. Tickets are $212 for AMA members and $315 for non-members through Sept. 1, when the prices will go up.