The Garage Group
, the Cincinnati-based consultancy that helps larger, corporate companies engage with and activate their entrepreneurial spirit, has begun offering training services in addition to their focus on market research and insights and ideation workshops. In conjunction with these services, they will host a two-day workshop in Cincinnati
on April 24-25 entitled “Enabling Corporate Teams to Innovate Like Startups.”
The company, located in the historic Longworth Hall
amidst several other startup, design and production companies, was co-founded nearly three years ago by Jason Hauer and Ann Lauer, two entrepreneurs who left small firms to start their own business together
“Three years ago, when we started, the concept of making a corporation more like a startup was very hard for people to understand,” Lauer says. “It was not common language, and we wrestled a lot with it. We got into the training business because we had to do some education to get people to understand the concept.”
According to The Garage Group, things have changed since then.
“Cincinnati has become a more innovative entrepreneurial region in that time,” Lauer says. “We’ve benefitted from that and hopefully made a contribution to it as well. We sit in an interesting position where we get to bridge between the startups and larger companies.
In those three years, The Garage Group has trained more than 1,000 people from large service and Fortune 1,000 companies nationwide on topics such as skills and behaviors for entrepreneurs and how to develop and collaboratively co-create ideas with stakeholders.
“When we think about a traditional company being more entrepreneurial, it’s on two levels,” Hauer says. “At one level its really about developing and launching new products, services and business models. At another level it’s about getting people within the base organization to think more entrepreneurially in terms of how they approach their day-to-day job and continually improve the value that they are bringing to their company, brand or service they are working on.”
The Garage Group will hold their two-day workshop in Cincinnati in April and will follow it up with an additional workshop in Chicago in June. To learn more, visit their website
By Mike Sarason