AMA Cincinnati speaker series to feature experts from LaRosa's, Graydon and LPK

On March 22, professional marketers’ group AMA Cincinnati is hosting a speaking engagement that will take attendees beyond catch phrases and theory for a deeper look at “the intersection of employee engagement and brand.”

This installment of AMA’s Signature Speaker Series will present the theme “Passion & Purpose: The role of marketing in culture, employee brand engagement and social advocacy.”

Featured speakers will include:

  • Steve Browne, SHRMSCP, executive director of human resources, LaRosa’s Inc.
  • Paul Darwish, chief business development officer & director of marketing, Graydon Head
  • Matt Fearn, group director, LPK

Based on AMA Cincinnati’s intellectual agenda around the “Seven Big Marketing Problems,” speakers will address key concepts that include capitalizing on or shifting culture as part of rebranding, optimizing change management, using social media effectively, engaging employees and maintaining continuous engagement.

“We select speakers based on a matrix of criteria,” says AMA Cincinnati President Gina Bonar. “We work hard to make every event highly valuable for attendees, bringing them inspiration, ideas, connections and practical takeaways they can apply when the walk out the door.”

AMA Cincinnati was founded in 1937 and has since been recognized numerous times for excellence among AMA’s 76 professional chapters nationwide. According to the group’s mission statement, AMA Cincinnati works to “support growth of our members and the organizations they serve, inspiration for the future of marketing in the short- and long-term and connections that generate business, work, innovation, advancement and fun.”

Past AMA Cincinnati speaker events have featured marketing professionals from diverse and visible area organizations like New Riff/KY Distiller’s Association, Paycor and the Covington Business Council. The series will continue in April with the theme “Digital Transformation,” and a May segment will focus on the customer experience.

“Participants of the AMA Cincinnati community value the direct business and professional development opportunities created by our programming, as well as the frequent, facilitated social and networking events,” Bonar says. “We also serve as a vital connector between hiring managers, recruiters and a strong talent pool, and provide access to extensive thought leadership and practical tools for marketers.”

The event will take place from 11:30 a.m. to 1:15 p.m. on March 22 at Xavier's Cintas Center. Tickets range from $25-45. Click here to register on Eventbrite.

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Read more articles by Hannah Purnell.

Hannah Purnell is a lifelong Northern Kentuckian who writes extensively about regional issues related to arts and culture, politics and economic development.