Graeter's unveils two new treats

Cincinnati’s own Graeter’s Ice Cream is officially launching its first significant product expansion in the manufacturer’s 144-year history. Graeter’s announced last Wednesday it they would add gelato and “A Little Less Indulgent” ice cream to it brand offerings. The new lines are available in Graeter’s retail stores and online, and will be available in select grocers later this month. 

“Graeter’s has focused solely on hand-crafting our super-premium ice cream for four generations, and we’ll certainly continue to serve to our tried and true fans, but we’re excited to open the door to new customers and experiences with our gelato and reduced-sugar lines,” says Richard Graeter, CEO of the 4th generation, family-owned company.

“A Little Less Indulgent and our gelato will still be made by hand, two gallons at a time, through our French pot process, but they’ll have a few differences that make them unique,” Greater adds.

Customers can rejoice with the option of a low-fat, less-sugar product with the same flavor of Graeter’s traditional ice cream. The secret for the “A Little Less Indulgent” line is a natural sugar substitute made from Monk fruit extract. It is 150 times sweeter than regular sugar but releases slowly into the body, so blood sugar will not spike. The new line has 50 percent less sugar, and also has about 25 percent less fat and 25 percent fewer calories than Graeter’s traditional ice cream. Those at Graeter’s felt that current reduced-sugar options do not suffice and wanted to create a line that has all the flavor of Graeter’s original, but will less sugar and fat for those who need to watch their consumption. 

Chocolate Chip, Mint Chocolate Chip and Madagascar Bourbon Vanilla Bean are among the flavors in the new “A Little Less Indulgent” line.

According to Graeter’s, the new gelato line is the most authentic gelato available in the United States, closely resembling that found in Italy. Graeter’s gelato is created using the same process as Italian gelato machines. Gelato has only half the butterfat content of premium ice creams. 

The new gelato flavors include Caramel Truffle, Hazelnut Truffle, Vanilla with Milk Chocolate Truffles and Dark Chocolate Truffle. The truffles are made by Gertrude Hawk, a family-owned candy company in Pennsylvania.  

Kroger will be the first grocery store to sell the new lines. In March, Graeter’s Gelato and “A Little Less Indulgent” ice cream will roll out in select grocery stores across the United States.
Matthew Woolley

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