Jobs Landed: Betsy Leonidas

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What do you do in your new position at dunnhumbyUSA?
I'm responsible for developing external marketing strategy, as well as leading the competitive intelligence effort for the Brand Consulting team.

What do you like best about this job?
I’m a big believer in brands who put their customers at the center of their decision-making. It’s best for the brand and best for those who want to be part of that brand. I love the challenge of driving that awareness and using my experience and capabilities to meet the needs of the brands and their customers! 

What's great about living/working in Cincinnati? 
I think there is a diverse group of talented companies and people to work with. I feel like I’m always learning something new, I’m challenged, and I’m supported in my continued effort to have a work-life balance. I think this strong focus on balance can be rare in other cities. 

What part of town do you live in, and what do you most like about the neighborhood in which you live? 
Hyde Park. I love how people are always outside, either exercising, going to a new restaurant, or just spending time with friends and family. It’s motivating to get out there and do the same. 

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Job Title: Business Intelligence Lead, Client Leadership
Company: dunnhumbyUSA
College: Miami University, Bachelor of Science in Marketing, Oxford, OH
Lives In: Hyde Park


444 W. Third St.
Cincinnati, Ohio 45202
Cincinnati-based dunnhumbyUSA has raised consumer research to a science by finding out exactly what consumers want. It's information that major retailers are very interested in and it's why dunnhumbyUSA has grown so rapidly with offices in Cincinnati, Atlanta, Boston, Chicago, Minneapolis, New York and Portland, Oregon.

more - dunnhumbyUSA >

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