Observatory Group, P&G partner on software

Cincinnati branding firm Observatory Group is partnering with Procter & Gamble to develop a software program that will make innovation easier, and a prototype was scheduled to be delivered yesterday.

According to the Business Courier, the Technology Evaluation Application Mobile (TEAM) software will allow P&G's general mailbox to use message content to direct messages from scientists, inventors and others to the proper person or department.

The software is expected to speed up the innovation process by ensuring that new ideas don't languish in inboxes.

For the past eight years, P&G has been actively soliciting external partnerships and collaborations through its Connect & Develop program.

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