Downtown Cincinnati Inc. (DCI) has launched a $1 million advertising campaign targeted at people with an "urban mindset" who live in the region. "Life Happens Here. Downtown." will launch July 14 and will include radio, newspaper, magazine and online ads, as well as a coupon-based direct mail program. DCI hopes to target both young professionals and empty-nesters who live within 20 minutes of downtown.
DCI teamed with
Focus/FGW and branding firm
Deskey to produce the campaign.
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