The Cincinnati USA Regional Chamber and some of the region's major industrial players are hoping to parlay the city's international reputation as a center of advanced brand design into more jobs, talent and energy.
With more than 400 local businesses engaged in product design and branding, the Enquirer calls the local industry a "powerhouse".
Local leaders hope to use this expertise to brand a very important product - the city - as a desirable place for young, talented people who might otherwise be inclined to pass up Cincinnati for similar opportunities in New York, Chicago or Los Angeles.
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