Macy’s customized approach boosts profitability
In 2008, Macy’s launched “My Macy’s” in twenty different locations in order to localize different stores by using locally based district merchants. St. Louis proves to be a success by boosting profits in prom dress selection. The customization of each store led to a $23 million dollar increase in profit within the first quarter for Macy’s. Read the full story here.
In 2008, Macy’s launched “My Macy’s” in twenty different locations in order to localize different stores by using locally based district merchants. St. Louis proves to be a success by boosting profits in prom dress selection. The customization of each store led to a $23 million dollar increase in profit within the first quarter for Macy’s.
Read the full story here.
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