The city of Cincinnati has introduced a new logo designed by local firm LPK Leadership Brands
. The new logo design work came at a $75,000 cost that was covered by locally based Macy's Inc.
The logo emphasizes a capital C in shades of blue and green. Various aspects of the design are meant to show that the city is inviting, approachable and moving forward.
The new logo will be incorporated as needed over time and will eventually reflect an overall rebranding of the city known as the "cradle of brands."
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