Institute for Social Media at Cincinnati State helps new users get the most out of connecting

Sites like Facebook, Twitter and LinkedIn are so popular that most anyone with access to an internet connection has a profile on at least one, if not all three. Businesses, small and large, too are jumping on the social media bandwagon as an affordable way to drive sales and develop customer relationships.

But some businesses do a better job than others at getting people excited about their latest tweet or Facebook state update. How do they do it? There's a new way to find out.

Krista Neher, a Cincinnati social media expert and CEO of Boot Camp Digital, is teaming up with Cincinnati State and O'Keeffe PR for a new Institute for Social Media certification. It's aimed at teaching social media newbies how to develop a unique voice online, and form meaningful connections with people/customers.

"The main objective is to provide training and social application in social media for businesses to help them achieve their goals," Neher said.

The three-day course will be at Cincinnati State's Development Center in Evendale. Though targeted toward business professionals, the course is open to anyone. Daylong classes will be held Dec. 1, 8 and 15. Plans are to hold the course each month, depending on demand, at a cost of $1,795, however the inaugural course will be discounted to $1,295.

"A lot of people who come to training programs of this kind have tried to get their feet wet, and are having trouble building a plan that leads to results," said Neher who provides social media training to large corporations throughout North America. "This will help people who are struggling, wasting time and effort, because something's not set up right.

The class will be hands-on, and students will build their own social medial profiles and strategies. There will be homework and testing as well.

To help insure the program stays current, the Institute will have an advisory committee made up of industry leaders from across the country.  O’Keeffe PR president Dan O'Keeffe will head the advisory committee.

Find out more about the program or register here.

Writer: Feoshia Henderson
Source: Cincinnati State University and Boot Camp Digital CEO Krista Neher

You can follow Feoshia on twitter @feoshiawrites
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