Cincinnati-based Style Sample Magazine
, a digital pub devoted to the international fashion blogging community, has just been named one of the fashion industry's best publications for trend analysis by Women's Wear Daily.
In its May 7 issue Women's Wear Daily, the NYC authority on fashion, called Style Sample Magazine
one of the fashion world's 12 "must-bookmark sites." Style Sample was mentioned among such sites as Vogue Italia, Net-a-Porter and Nowness.com.
The WWD article says: "While the base site is more of a boon for bloggers (it provides plenty of how-to info and technology tips), it also allows readers to click through to the issues. And that's where an overload of creativity lives. Although it's a bit meta for anyone who isn't personally in the blogging trenches, it's an excellent venue for scouting talent for possible corporate sponsorship. Beyond that, it's just a fascinating place to hang out for anyone whose job description includes style."
Tamia Stinson, a Downtown Cincinnati self-taught fashionista, launched Style Sample Magazine in early 2009. The free, online magazine publishes bi-monthly and features content related to fashion blogging, design, art and photography. Stinson is the managing editor and oversees a group of 25 to 30 volunteer, international contributors. The magazine can be printed on demand through MagCloud
Style Sample receives about 200,000 page views per issue, and Stinson expects that number to rise with the increased exposure through WWD. Since the article was published, she's gotten several calls from large marketing and PR firms interested in advertising in the publication, a first for the fledgling magazine.
"This is pretty new, I don't have any outside advertisers that I don't have personal relationships with," Stinson said.
Stinson, who works in marketing at a local biopharmaceutical company, is still working toward turning a profit. She's set to soon launch a sister publication, SSM PRO. The trend reporting and analysis publication will be geared toward buyers, publicists, and advertisers, will include information about the purchasing habits, interests, and sponsorship potential of online influencers. Stinson is also looking to produce and work with retailers to sell a print edition of Style Sample.
Writer: Feoshia Henderson
Source: Tamie Stinson, Style Sample Magazine
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