Lululemon is not only a fitness-clothing store, but one focused on educating the public about living a better and healthier lifestyle. The store sells athletic clothing for any kind of fitness activity, including yoga, dancing, and running.
Lululemon originated in Vancouver and has opened stores throughout the country including a new showroom in Hyde Park Square.
Jennifer Basa, the store manager, had to choose an area of Cincinnati to open the showroom, which is a smaller version of a regular store, in order to see if Lululemon would succeed. Basa researched the area and found that Lululemon's market was already in Hyde Park - an area with a number of health conscious residents. Not only does Lululemon fit the location with its boutique atmosphere, but Basa felt it was easily accessible from many areas in the city.
"Hyde Park is a great location for a boutique atmosphere with lots of local businesses. We all help each other out," Basa explained.
The store is open three days a week in order for customers to check out the store. The showroom also offers a complimentary yoga class every Saturday morning, taught by yoga instructors in the area from different studios. During the week, five employees seek out local studios and fitness locations to support and help build a fitness community. Lululemon hopes to be the education fitness hub of the city, informing their customers about the top places to engage in fitness activities.
"We do the leg work and tell you who you can trust in the community. We want you to leave Lululemon with a great lifestyle," Basa offered.
Basa believes Lululemon will thrive in the Cincinnati because of the established fitness community.
"All of the powerhouses working together is inspiring," Basa said. "Lululemon can be the catalyst and hub for the studios and business owners that get together and work for a common cause in the community."
Lululemon practices what it preaches by getting involved with the community, educating customers about living a healthier and longer life, and maintaining their culture about fitness and goals.
"We are here for the community, to educate and to help anyone we can. I am so excited to bring this to Cincinnati because there is so much potential in the city and now I can contribute," Basa said.
Writer: Lisa Ensminger
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