Moving for Love fuels those who move for passion, not profession

Moving for Love harnesses a trend that arose from the recession’s rising unemployment and job dissatisfaction: people moving to follow their passions, rather than their professions. Owner Robin Sheakley, a third-generation member of the Sibcy family (her dad is Rob Sibcy, president of Sibcy Cline Realtors), created the company. She built on her own 15-year career in real estate and relocation, offering relocation assistance to people moving to follow a partner, a passion or favorite place.

“When you deal with a family business, it’s fun to try to put your mark on it,” Sheakley says, citing the growth of super-specialized online dating sites (think dating websites for farmers, for example). “I started thinking there are all these people dating online who may say, ‘You know what, I haven’t found anyone here, but I’ve always wanted to live in Chicago or Miami.’ But what happens if they find someone?”

She created Moving for Love to answer that question. The web-based service connects people ready to move with Personal Move Assistant and provides a secure online portal where both parties can upload documents and information from service providers, such as a moving company. The company’s services range from short-term rental assistance and realtor recommendations to moving estimates, cost-of-living comparisons and even personalized reminders, such as suggesting that it’s time to find a local physician to manage a medical condition in the new location.

The company is separate from its parent, Sibcy Cline, but shares some resources. However, the marketing budget has been scant since the website launched last July, Sheakley says. “I always like to walk before I run, so we have done no paid advertising. We are strictly organically getting our message out there. It’s been a slow start that we’re going to kick in from the beginning of the [2013].”

Moving for Love charges a flat fee, then provides services for up to 12 months, giving passion-prompted movers a chance to compare several potential locations before making their transitions.

By Robin Donovan

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