Bold Fusion educates, enchants

“Do you know WHY you do what you do?” Ephipheo founder Ben Crawford’s PowerPoint slide asked the key question of the day at Bold Fusion, the region’s largest convergence of young talent, which took place at Music Hall last week.

This year’s theme—“The Power of Enchantment”—fit speakers Crawford and Guy Kawasaki, former chief evangelist of Apple.

Crawford discussed how “Truth. Story. Love.” motivates everything that Epipheo creates, from promotional videos to marketing. The young founder believes in only employing those who share his vision, and he thinks that human resource departments are absurd.

“How much of a tragedy is it that HR…well, that HR even exists,” Crawford says.

Young professionals in the audience gathered tips like how to smile sincerely and how to create the perfect PowerPoint presentation. The atmosphere was friendly—attendees were comfortable, excited and actively mingled.

“Young professionals have realized their voice in our region,” says Chris Kemper, PR director at the Chamber. “Bold Fusion encourages young professional energy.”

Citing three young professional city council members and causes backed by the YPs, like the Cincinnati streetcar, Kemper believes young professionals are the key to building a more successful city.

“YPs drive vibrant regions, and to have a vibrant region, you have to have a strong heart,” says Kemper.

For young professionals in Cincinnatia, the heart is already here; they’re just feeding off of it.

Bryant Goulding, of RhineGeist and Tazza Mia, moved from San Francisco, where his consulting job left him “starving for creativity and feeling like just a number.” Goulding finds the YP scene here exciting and compelling. “It does parallel the San Francisco startup scene, but it’s more focused,” he says.

Amy Taylor, another Bold Fusion attendee, agrees. “I hope big business is noticing; Cincinnati is a really good place for young energy."

For Carey Rennekamp of Vehr Communications, being a young professional is a huge point of pride. “Yes, I am a YP, and I think it means being bold, being fearless and finding the voice to make a difference."

By Gina Gaetano
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