Next Monday and Tuesday AAF Cincinnati will host its seventh annual Digital Dialogue (D²) Conference
at Horseshoe Casino
. The event, which originated in 2008 as the Digital Non-Conference, explores and celebrates digital marketing by allowing industry leaders to convene for open dialogue.
This will be the second year the event is hosted at Horseshoe Casino, as organizers aim to bring the conference to a more centralized location.
"We kind of wanted to rebrand to focus more on the customer side of marketing," says Sean Grace, D² chair and organizer. "In other words, 'How do we reach the customer through these digital channels, and how do we deliver a unique and invaluable experience to them that they couldn't get elsewhere?'"
Some key discussion topics will include how digital data is acquired and used (especially through social media) and how to create personalized experiences, how retailers are moving toward eCommerce, and how startups and marketers can collaborate to create better services.
"There's a lot of learning that you can get from this," Grace says. "We definitely open it up because we know that it's not just the presenters that are really well versed in digital marketing strategies. We try to make sure that there's plenty of give and take between the speakers and audience members, and there's a lot of time to network between as well."
Keynote speakers will include Matt Thompson of The Kroger Co.
; Adam Symson of EW Scripps
; Dave Knox of Rockfish
and the Brandery
; Rachel Hadaway of dunnhumbyUSA
; and JB Brokaw of Sociomantic Labs
Anyone can purchase tickets, but the event will be most beneficial to those involved with the marketing and advertising industries, Grace says.
General admission passes are $525 ($175 for full-time college students) and can be purchased at the D² website