Blue Seat Media says "Play ball!" with new Gameball app


Cincinnatians are passionate about baseball, especially Blue Seat Media co-founders Chris Hendrixson and Jeffrey Wyckoff. The long-time friends and business partners are such Reds fans that the name of their company is a tribute to Riverfront Stadium, where the blue seats were closest to the field in the multi-hued stands.
 
In 2012, Hendrixon made a simple app just for fun that showed the Reds lineup a couple of hours before each game. The Cincy Lineup app was released around Opening Day and let users know via push notification when each lineup was available.
 
“The push notifications are fun and different because they feel like they’re written by a Reds fan,” Hendrixon says. “They’re not your standard Major League Baseball push notification.”
 
The positive response to Cincy Lineup, particularly to the on-point push notifications, made Hendrixon aware of an opportunity, he says, “to make a baseball game interactive and fun while creating a deeper engagement with the game.”
 
“In August of 2014 we decided to go all in,” Hendrixon says. “We had both been in and out of full-time jobs and had bootstrapped everything with no outside investment. We realized we had to go full-time and had to find investors.”
 
Blue Seat Media ended up in the first class at Ocean, the faith-based accelerator program at Crossroads Church.
 
“Ocean really changed everything for us,” Hendrixon says. “We came in, just Jeffery and me, and within a week hired an iOS developer, Nathan Sjoquist, and a few weeks later hired Brandon Kraeling, a web developer who also runs the Red Reporter blog.”
Gameball is now in beta-testing phase
During their time with Ocean, Blue Seat Media developed — and is now beta testing — an expanded and improved version of Cincy Lineup called Gameball. The new app is a modern version of the sports tradition of giving a game ball to the player who contributed the most to his team’s win.
 
Gameball users will choose their favorite team and receive their team’s starting lineup before each game. Users vote for which player will get the game ball that game. Making a prediction before the game starts is worth 1,000 points. Users can vote after the game begins or change their prediction, but, just as in pub trivia contests, points decrease with each minute of play.
 
Blue Seat Media uses an algorithm of Gameball user votes to determine which player will be awarded the game ball. Users who predicted the winner are awarded points for voting correctly, and the points are used to create an average for each user, similar to how a baseball batting average works, allowing them to compete with each other for rankings. As in baseball, Gameball users can miss a few games and remain on the leader board.
 
Eventually Blue Seat Media will allow users to select friends and family groups that will work like traditional fantasy leagues. Blue Seat Media currently is focusing on the beta testing of Gameball, with plans to release the full version prior to Opening Day 2016.
 
The Blue Seat Media team has a couple of hurdles to overcome as they work toward the app’s official launch.
 
“One of our biggest challenges is scaling Gameball to all 30 MLB teams,” Hendrixon says. “The technology is hard, but we know what to do. The push notification content will be a challenge. Our hope is that we can find true fans in each market to write notifications.”
 
They’re also hoping to build a relationship with Major League Baseball around Gameball.
 
“Baseball is at an interesting place right now,” Hendrixon says. “A lot of people feel it has been fading and losing younger fans. We’re really trying to make baseball fun again for young people and to move past the steroids era.
 
“Baseball is a great game with a rich tradition that’s woven into the history of our country. What we’re trying to do is help people appreciate the game and its complexities as well as bring optimism and positivity to the game. But it can be a challenge to write positive push notifications when the Reds have lost six in a row.”
 
The Blue Seat Media team has big plans for the still-young company.
 
“We’re really trying to build the next great baseball technology company,” Hendrixon says. “Our focus right now is building Gameball, but the vision is to have a company and product studio building high-quality design-focused products for every level of baseball.”
 
Although their start-up budget doesn’t include tickets to the July 14 All-Star Game, the staff and supporters of Blue Seat Media are planning to watch it together on television and celebrate the progress they’ve made this year.
 

Read more articles by Julie Carpenter.

Julie Carpenter is a jack-of-all-trades with a background in cultural heritage tourism, museums and nonprofit organizations. She's a bit obsessed with the built environment and irregularly shares her musings on architecture, urban planning and city life on Facebook and Twitter (@StrawStickBrick).
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