Cincinnati State students win 11 ADDY Awards

Cincinnati State students were dominate players in the 2011 ADDY Awards announced by the Cincinnati ADCLUB last month.

The school's students won five Gold and six Silver local ADDY Awards. The nationwide advertising competition, sponsored by the nonprofit American Advertising Federation, pits 60,000 professionals and students from 200 advertising clubs in 15 districts against each other. Winners will go onto district competition.

In Greater Cincinnati, students from AIC College of Design, the University of Cincinnati, and Gateway Community and Technical College also competed.

Among Cincinnati State winners were the team of Lorelei Buescher, Nicholas Fields, and Dariea Shorter, all graphic design majors, who received a Silver ADDY for the "Chrysalis Interactive Stationery" they designed as part of their end of term spring Capstone project.

Their winning design incorporated the concept of transformation through a see-through, die-cut logo that changed depending on whatever the stationary sits on, Buescher said.

Buescher, of Newport, is a non-traditional student who returned to college after working in the mortgage company industry with her husband. She's a second-year student with a double major in graphic and web design who'll graduate in June. Last year, she won three local and one regional ADDY.  An intern at Curiosity Advertising, Buescher is seeking a second internship once the current one wraps up. She plans on staying in Cincinnati after graduation and go into advertising or branding.

"I actually think the opportunities here are really good. I think a lot of the (local marketing and branding industry) was driven by P&G being here, but Cincinnati competes pretty well with the larger markets," she said.

The Cincinnati State ADDY award recipients include:

• Kevin Adams-Jones, Kevin Meyer, and Ryan Lulg, all Audio/Video Production majors, who earned two Gold and two Silver ADDY awards for work on behalf of CincyDance, an educational program of the Cincinnati Ballet that provides dance training at no cost for third grade students.

• Jillian Ball, a Graphic Design major, received a Gold ADDY award for a logo created as part of Cincinnati State's Digital Studio 2 class.

• Sarah Haun, a Graphic Design major, received a Gold ADDY award and a Silver ADDY award for photography. She received a second Silver ADDY award for a logo created as part of the Digital Studio 2 class.

• Ron Smedley, a Graphic Design major, received a Gold ADDY for a poster created in the Digital Studio 1 class.

• Dariea Shorter, a Graphic Design major, received a Silver ADDY for an illustration titled "Happiness is Hazardous."

Writer: Feoshia Henderson
Sources: Cincinnati State Communications and Cincinnati State student Lorelei Buescher

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