In an imperfect world with a multitude of causes worth advocating for and working to remedy, it’s sometimes difficult for a nonprofit to relay its message in an effective and concise way — most importantly — in a way that prompts collective action.
That’s why Keep Cincinnati Beautiful (KCB)
is doing its part to launch a new public awareness and fundraising campaign. Thanks to the talent and volunteer work of Brand Old Productions
, KCB has a new public service announcement that speaks to something we all have in common — the desire to live in a neighborhood, and in a city, that’s free of blight and vacancy.
“In order to engage people to volunteer or donate, the message needs to be short,” said Brand Old Productions’ Sahil Sharma, who directed the PSA titled "The Philanthrop
". “KCB does so much; the challenge was, ‘How do we capture it all in two minutes?’”
Throughout Cincinnati’s 52 neighborhoods, KCB’s efforts are trifold — educational outreach
, urban revitalization
, and its annual Great American Cleanup
, which occurs every weekend from March through November.
The results? A decrease in crime by up to 13 percent, a decrease in blight by 15 percent, and an increase in economic development by 27 percent.
“You could easily do an hour documentary with all they do,” Sharma said.
The goal of the PSA, which premiered this past week, is to encourage individuals to do something — whether it’s spreading the word by raising awareness, volunteering, or donating money to make a difference — so we can all live in a clean, safe community that thrives.
The PSA launch comes in conjunction with a 10-day, 10 for $10 challenge in which participants are encouraged to donate at least $10 to KCB, then post a photo or video to social media, encouraging 10 friends to do the same.
“It’s been a real privilege doing this for KCB because we’ve learned so much about just what it takes to keep a city clean,” Sharma said.
• Check out "The Philanthrop
," and share a link to the video with your friends.
• Help KCB take its 10 for $10 campaign, which runs through October 17, viral. Take a photo or video with a sign that says "I'm a 10...#KCB4US," then challenge your friends to do the same.
• Get a group of friends together, and participate in the Great American Cleanup