kicked off a new initiative this Earth Day by launching a year-long contest that gives riders an incentive to recycle their used passes.
“Drop It In To Win”
encourages riders to submit their used 30-day passes, stored value cards or 1-ride tickets for the chance to win a duplicate copy of their submission.
“Here at our offices, we’re big on recycling,” says Jill Dunne, Metro’s public affairs manager. “We added stored-value cards, so there’s more and more paper out there, and we thought this would be a good way to reward our riders and also be environmentally friendly, because at the end of the year, we’re going to recycle all of them.”
Five winners have already received their free passes, and five more will be selected at the beginning of each month for the next year.
“Someone could win a pass of up to $170 dollars value if they had a Zone 5, 30-day rolling pass and put that in there,” Dunne says.
According to Dunne, being environmentally friendly
is one of Metro’s priorities, and doing what it can to improve the quality of life within our community is key.
“If you’re interested in the environment, if you want to improve the quality of life for your community, riding on Metro is going to provide that opportunity,” Dunne says. “There’s less pollution—it’s an opportunity for you to get out of the car—and a full bus can take up to 50 cars off the road, so that’s going to be a lot of pollution you’re going to save if you’re riding the bus.”
• Get the deals on the contest, and Drop It In To Win
• Ride the Metro
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By Brittany York
Brittany York is a professor of English composition at the University of Cincinnati and a project manager for Charitable Words. She also edits the For Good section of SoapboxMedia.