Brackets For Good expands to Cincy, creates new opportunities for nonprofits


Cincinnati is participating in Brackets For Good’s annual fundraising tournament, which will provide 57 local nonprofits exposure, donations and the opportunity to collect a $10,000 grand prize grant.
 
BFG, an Indianapolis-based nonprofit, launched in 2012 and has since provided a means for other nonprofits to raise more than $2.75 million through its bracket contest, which coincides with March Madness and the hype surrounding the NCAA Tournament. BFG is held in 10 other cities, including Ann Arbor, Baltimore, Denver, Hartford, Indianapolis, Louisville, Miami, Minneapolis/St. Paul, Nashville and St. Louis.
 
"Due to the collaborative spirit of the Cincinnati nonprofit community and the city's proximity to our home base in Indianapolis, Cincinnati has been on our short list for expansion cities," says Reid McDowell, BFG’s marketing and partnerships director. "We're really excited about the inaugural Cincinnati Brackets For Good tournament and for all the good that will come from raising awareness and funds for organizations that are serving the local community." 
 
Nonprofit participation ranges and a variety of causes are represented, and all — like Adore-A-Bull Rescue, for example — are excited to amp up and challenge their donor bases.
 
“Participating in Brackets For Good gives Adore-A-Bull Rescue the opportunity to reach a larger audience about our work with pit bulls — a very misunderstood breed of dogs — while fostering a fun and competitive spirit among local nonprofits,” says Britt Born, fundraising chair.
 
Bingham-Greenebaum Doll LLP — a longtime corporate partner of BFG — is Cincinnati’s presenting sponsor.
 
"Supporting Brackets For Good amplifies our impact on nonprofit organizations, allows us to empower numerous organizations with one investment and is a fun way to create social good,” says Robyn Radomski, the law firm's chief business development and marketing officer.
 
And it’s amplification that Matt McIntyre, co-founder and executive director of BFG, says is an added benefit for the nonprofits.
 
“Thousands of people will learn about and support charitable organizations for the first time, which has a profound and lasting impact on that individual, the organization receiving support and the community as a whole,” McIntyre says.

Do Good: 

•    Learn more about the local nonprofit participants and their respective missions. 

•    Support your favorite nonprofit via the BFG challenge, beginning Feb. 24. Each dollar is worth a point and will help your nonprofit advance to the next round. 

•    Like BFG on Facebook.
 

Read more articles by Brittany York.

Brittany York is a freelance writer, adjunct English composition instructor and server at Orchids at Palm Court. She loves travel and photography. Keep up with Brittany on Instagram @brittbrittbrittbrittany.
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