Advertisers, marketers and PR representatives gathered at the Hilton Cincinnati Netherland Plaza hotel
for the fifth annual Digital Non Conference
. This year’s two-day conference featured six keynote speakers and numerous breakout sessions that focused on different aspects of the digital world.
founded the Digital Non Conference in 2007 to bring together employees of the more than 400 package design, branding, advertising and marketing firms in Greater Cincinnati and Northern Kentucky. A few attendees were from firms in Cleveland and NYC, but most were local.
evangelist for Microsoft
Jason Dailey’s keynote address on Tuesday focused on innovations in technology. Lesley Fair, senior attorney for the Federal Trade Commission’s Bureau of Consumer Protection
, offered insights into legal rules for the digital age; David Payne, chief digital officer of the Gannett Co.,
talked about the importance of the "mobile first" mentality; and Dave Dorr, creative director and consultant of Epipheo Studios
, shared lessons learned about getting your message across to consumers.
“Many of the things in today’s conference weren’t even imagined when the Digital Non Conference began in 2007,” says Lori Krafte, chair of the Digital Non Conference organizing committee.
It's true. Some of the technology featured in Dailey’s keynote won’t be made a reality for decades to come. The bare bones of the technology exist, but forward-thinkgin professionals know that it will take lots of testing before every household can have a refrigerator that provides recipes based on the ingredients inside.
The breakout sessions gave conference-goers the chance to learn about the digital world in social media, data measurement and related areas. Many sessions featured local entrepreneurs and digital gurus who spoke about their experience with new technology in Cincinnati.
By Caitlin Koenig
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Caitlin is also an Associate Editor for Barefoot Proximity