Traditional German clothing store opens in Christian Moerlein Brewery

The official supplier of lederhosen for Munich Oktoberfest, Wiesnkoenig, opened its first store in the United States on Aug. 20. The store is located in a 535-square-foot space inside Christian Moerlein Brewery in Over-the-Rhine.
 
Founded in 2007, Wiesnkoenig has five stores in Germany, and sells its clothing in department stores there and in Switzerland and Austria.
 
“It seemed right for Cincinnati as the sister city of Munich to have a Wiesnkoenig,” says Oliver Pfund, consultant for Wiesnkoenig. “With its over 100-year-old beer brewing history and great German heritage, it made sense to have a store where people can buy original German clothing that transports it to the next level and turns it into a lifestyle product.”
 
Wiesnkoenig offers traditional German clothing like lederhosen and dirndl, but lifestyle-oriented pieces like T-shirts, shirts, cardigans and vests are also available.
 
“We hope to combine tradition with everyday fashion to show people in the U.S. that traditional German clothing is fun to wear,” Pfund says. “You can do all kinds of crazy combinations like wearing lederhosen with Chuck Taylors and a stars and stripes tee.”
 
Wiesnkoenig is open Wednesday-Friday from 4 to 9 p.m., Saturday from noon to 9 p.m., and Sunday from noon to 6 p.m.
 

Read more articles by Caitlin Koenig.

Caitlin Koenig is a Cincinnati transplant and 2012 grad of the School of Journalism at the University of Missouri. She's the department editor for Soapbox Media and currently lives in Northside with her husband, Andrew, and their three furry children. Follow Caitlin on Twitter at @caite_13.  
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