So you’re visiting the newly renovated Washington Park for the first time, and you hear Duke Ellington’s “Solitude” drifting across the plaza.
Chances are one of your fellow guests helped select the accompaniment for the Park’s Walk of Fame
via a smart device.
How? According to Amin Shawki, digital marketing manager at InfoTrust LLC in Blue Ash
, it’s as simple as opening your browser and making your choices.
InfoTrust took on the project in conjunction with the American Classical Music Hall of Fame
and a host of other partners.
Shawki explains how it works. Visit a mobile website any time to see a list of inductees into the Classical Music Hall of Fame and listen on your device to the pieces you choose.
If you visit the site while at Washington Park, you can still play the music you choose on your mobile device, but you can also suggest it be played in the plaza or at the fountain—think the Bellagio, but powered by visitors.
If you and a bunch of your friends want to hear Vivaldi, say, you can all access the site and vote to hear it.
“My favorite thing is the software’s ability to vote up,” Shawki says. “It’s really social. It brings the experience of listening music together out around you in real life.”
Shawki says InfoTrust has been working on the site since the beginning of the year. Employees have been practicing in conference rooms, picking and choosing their musical selections as they tweaked the programming.
While the fountain may not be ready when the rest of the park opens July 6, the website is already live and working on individual devices.
Shawki is excited about the results and what that will mean for Washington Park visitors. “They will have an awesome experience,” he says.
By Elissa Yancey
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