What started as a web-based clothing store out of a Tennessee home is now opening its second location at 1435 Main Street in Over-the-Rhine.
, the clothing store started by Christina Getachew, was founded in 2002 online. When her husband's job took her from Tennessee to Columbus, Ohio, she decided to open up a storefront in the Short North District in 2006.
Substance is a women's clothing store that focuses on sustainable and organically manufactured clothing with a mission to show that substance and style can go hand in hand.
Substance carries both in-house designed products as well as product lines that have the same sustainable mindset. Getachew and her team even design some products in the store's design lab where they repurpose out-of-season garments.
"It's all about repurposing. We use garments from previous years and turn them into something new," Getachew says. "It's a small collection, but we like people to see the creative process so they can appreciate it."
Three years ago, Getachew began to think about expanding her business, and when another move landed her in Cincinnati, she began to look for a second storefront.
Getachew says that a creative atmosphere is a must for her stores and that Over-the-Rhine reminded her of what the Short North District was like when she opened her first store. She also found the creative, supportive atmosphere she was familiar with in Over-the-Rhine.
"It was difficult to find places where business owners understand that the more businesses, the better for everyone," Getachew says. "Main Street was the complete opposite. It was inviting and it seems like the businesses really collaborate and help each other out."
Getachew plans on growing her business through franchises once she gets her second store up and running. Substance will have a soft opening June 29, but will plan a bigger grand opening with the introduction of fall products in August.
By Evan Wallis