Pop! Goes Westwood looking for businesses to help activate vacant lot this summer

This summer, Westwood Works and Westwood Community Urban Redevelopment Corporation (WestCURC) plan to revitalize a vacant lot along Harrison Avenue west of Montana Avenue. Pop! Goes Westwood will help energize the neighborhood’s historic business district as well as provide local businesses the chance to set up shop there.
A 12-by-120-foot temporary wall will be erected in the empty lot next to Henke Winery owned by WestCURC. The wall will serve as the “front door” for the six rotating popup tenants and will resemble what finished retail spaces might look like.
Most of the retail offerings will be artistic-based packaged food or goods and preferably Westwood- and/or Cincinnati-based.
Along with the retail tenants, the bowtie-shaped space at the intersection of Epworth, Urwiler and Harrison avenues will serve as a public space for all types of creative activities, including Chase Public, Cincinnati Hamilton County Public Library, Happen Inc., Pones Inc., a popup beer garden, yoga by Four Directions Studio and Zumba by Robin.
The popup events will take place on the weekends June 18 through Sept. 11. A kick-off event is scheduled for 3 p.m. June 18; a full calendar will be available for the summer’s events by May 1 on the Westwood Works website.
Businesses must be open from 3-8 p.m. Saturdays and 1-5 p.m. Sundays. The fee to participate is $100 per weekend for one to five weekends, $80 per weekend for six to 10 weekends and $60 per weekend for 11-plus weekends. If you’re a business interested in participating in Pop! Goes Westwood, fill out an application here.
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Caitlin Koenig is a Cincinnati transplant and 2012 grad of the School of Journalism at the University of Missouri. She's the department editor for Soapbox Media and currently lives in Northside with her husband, Andrew, and their three furry children. Follow Caitlin on Twitter at @caite_13.