Blegalbloss takes on clunky office document storage with innovative design

The old cardboard document storage box is getting a makeover, complete with ergonomic design, through the work of a Cincinnati startup.

Blegalbloss founder and president Will Scott has created a line of office products that make document storage, organization and use easier.

The company's signature product, BOXIE, is an ergonomic, lockable file box. The tough, rip-resistant boxes have a handle that is curved and slanted to make the box easy to pick up and carry. The box also has a locking feature, is made from 65 percent recycled materials, and is 100 percent recyclable.

Scott, a Northern Kentuckian, previously owned a record management company, and had worked in the financial service industry in sales and accounting.

"When I was in the record management industry, I had some time to think about how people use these storage items, and had a little black book of ideas," Scott says. "Looking at the boxes themselves, I realize they hadn't changed in nearly 100 years."

That's when he went to work and began making the boxes better through design.

"I went about the task to redesign these sorts of things, and to make them stronger," he says. "It wasn't until I watched someone carrying the box that I realized that had been designed totally wrong."

Blegalbloss (pronounced Blee-guhl-bloss) was launched in early 2011, and the BOXIE was first delivered in January. In addition to boxes, the company sells Roo brand document organizers and DominoTwin office supply organizers.

The products are sold through 2,700 retailers. The company's goal is to be in 4,000 retail stores by year's end and 10,000 by 2014, Scott says. Blegalbloss is working to expand the brand globally, and launch other products.

Among Blegalbloss retailers are GoEvolved.comAmazoneBay and Office Depot.

Since most of the innovation is in the products' design, their costs are competitive with traditional storage boxes, Scott says. His company currently has about 45 patents pending and 10 already issued.

"We've built a better mousetrap," Scott says. "We're selling this at the same pricing (as competitors) in the marketplace, with better value and features."

By Feoshia H. Davis
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