Kroger launching program allowing customer to track food's origin

Now you can find out where that lettuce, carrot or radish in your Kroger salad came from with a new technology that gives consumer information on where the produce was grown. Cincinnati-based Kroger has teamed with HarvestMark's, food tracing system to offer this innovative service.

The technology is exclusive to Kroger's Fresh Selection store brand salads, which range in price from 99 cents to $4.99. Each pre-packaged salad bag has a 16-digit code customers can enter at to learn the salad’s origin, packing location, ingredients, date and time the product was packed. Customers also can comment on the product at the site.

"Kroger continues to be a leader in offering customers innovative food safety tools and resources," said Joe Grieshaber, group vice president of Kroger's meat, seafood, deli and produce departments. 

The service is part of Kroger’s "Quality You Can Trace"(SM) program that lets customers know more about the source of their food. Eventually all corporate brands sold by Kroger stores will be traceable in a similar way.

"Food safety is a top priority at Kroger.  Our partnership with HarvestMark makes it easy for customers who are interested to learn more about the food they purchase for themselves and their families.  Kroger is committed to helping our customers prepare safe and delicious meals for their families," Grieshaber said.  "We look forward to continuing to offer our customers innovative and affordable food safety technology."

The Kroger Co. has stories in 31 states under two dozen local names including  Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry's, King Soopers, Smith's, Dillons, QFC and City Market.

HarvestMark is based in Redwood City, Calif.

Writer: Feoshia Henderson
Source: The Kroger Co.

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