Circus Mojo’s Paul Miller says “there’s no business like show business,” and he should know. He has performed as a clown with the “Greatest Show on Earth,” also known as the Ringling Bros.-Barnum and Bailey Circus, as well as Off Broadway shows and soap opera gigs.
He is now channeling his inner (and outer) PT Barnum to start a new venture called BIRCUS Brewing Co., which is located in Ludlow. This idea is about 20 years in the making and dates back to when Miller first arrived in Cincinnati.
In 2009, Miller relocated to Ludlow and founded Circus Mojo to offer circus classes, corporate team building opportunities and special events, and to create and run the Circus Wellness Program for Cincinnati Children’s Hospital.
That same year, Miller also bought a former Ludlow movie theater built in 1946 to provide a home base for Circus Mojo and a venue for homegrown, non-site-specific events and productions. Now known as The Ludlow Theatre, a venue for music, comedy, plays and circus, it was recently named to The National Register of Historic Places.
From 2009-2014, the space was successful as a venue for showcases and events produced by Circus Mojo, as well as a space for private rental until it became the temporary incubator/brewing space for BIRCUS. Today, the space is under construction to better accomodate BIRCUS.
Circus Mojo is one of seven finalists in the fourth annual ArtWorks “Big Pitch” presented by U.S. Bank, where they will compete for a $15,000 Judge’s Choice Award and a $5,000 Audience Choice Award during a live five-minute pitch on Sept. 28 at Memorial Hall.
The "Big Pitch" that Circus Mojo is making is to use the potential $20,000 award to take the plastic kegs that BIRCUS is made in and have them shredded, melted and poured into a mold that will be converted into spinning plates. These plates will be distributed during Circus Mojo's performances and classes, as well as to its nursing home clients and the kids at Cincinnati Children's.
“The concept of taking our own plastic kegs and recycling them into a product that I have been buying for 20 years is gigantic,” says Miller. “Our kegs that hold our fantastic beer will be transformed into circus props and given away to people who will be entertained by our performers.”
During the Big Pitch process, Circus Mojo will be mentored by Vance Marshall, a U.S. Bank Small Business Specialist and Mike Zorn.
“Oh and another thing: Don't be afraid of clowns,” Miller says. “We have existed since the dawn of time and our goal is to make people laugh while subverting authority.”
How to Attend the ArtWorks Big Pitch Presented by U.S. Bank:
ArtWorks Big Pitch presented by U.S. Bank returns for a fourth year at 6 p.m. on Thursday, Sept. 28, at Memorial Hall. Seven of Greater Cincinnati's up-and-coming creative entrepreneurs will each deliver a five-minute pitch in front of a panel of judges and a live audience to compete for a $15,000 Judge’s Choice Award and a $5,000 Audience Choice Award.
Tickets start at $10 and are available here.
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