Artworks Big Pitch Finalist: Heather Britt, Heather Britt Dance Collective

Throughout the summer, Soapbox will profile each of the eight finalists in the Artworks Big Pitch competition, presented by U.S. Bank, which offers artists, makers, designers and creative entrepreneurs a chance to claim up to $20,000 in cash prizes, as well as pro-bono professional services. The competition concludes August 27 at the American Sign Museum with the eight finalists each giving five-minute presentations to a panel of judges. You can read Soapbox’s article on the Big Pitch here.
 
Heather Britt is not a movement. She is movement. She is also one of those people you meet every now and again who, once you know who they are and what they do, it’s impossible to imagine them doing anything else in life.
 
Britt is a dancer and what she’s created here in Cincinnati, in addition to an impressive career, is an outlet for expression, creativity, energy and emotion through dance. She is the founder and operator of the Heather Britt Dance Collective (HBDC), which acts as the umbrella organization for her various projects including her dance class, DANCEFIX, choreography for the Cincinnati Ballet, flash mobs and more.  
 
“I’ve been dancing since I was 3. I went to the School for Creative and Performing Arts (SCPA) in Cincinnati and have been dancing, teaching and choreographing ever since,” Britt says. “I’ve lived in San Francisco and Colorado, as well, but have been back here since 2000, and this year decided that I wanted to bring all the work I do together under the HBDC name.”
 
While in San Francisco, Britt became involved with a dance fitness class called Rhythm and Motion that changed her life.
 
“In San Francisco, I saw people of different, diverse backgrounds, who were not professional, but were passionate nonetheless, and I thought that that was it for me,” Britt says. “Dance has always been therapeutic for me. It’s also a great way to stay in shape, but I do it because I have no choice—I have to do it. When I saw other people like that, I came back to Cincinnati and I thought, ‘Cincinnati needs this.’”
 
So Britt brought the Rhythm and Motion concept back to Cincinnati, only she found that the community was different and the structure needed some changing to meet the needs of the people here. As a result, she adapted the program and changed the name to DANCEFIX.
 
“It’s all about making connection through dance and getting in shape in the process,” Britt says. “It’s all choreographed by myself and teachers I’ve trained; all different styles are represented in the class, and it’s been really successful so far.”
 
Currently, Britt has 10 teachers and 16 classes, both downtown at the ballet and in Kenwood at Yoga Alive. Britt hopes to continue growing into the surrounding areas including Northern Kentucky, the suburbs and eventually, perhaps, to neighboring cities. She hopes to use the cash prize from Artworks Big Pitch to help her with this growth.
 
“Everything so far has been word of mouth, but my hope is to be able to have someone to help out with marketing, social media and just general online presence,” Britt says.
 
When asked to compare her class to other dance classes in the area, Britt is quick to note the difference: “Zumba, for example, uses dance as a way to get fit and get in shape, which is great, but that’s not what I’m about,” she says. “DANCEFIX is more about dancing for the love of dance and creativity, and it just also happens to be an awesome workout. The class is open to anyone at any level. You don’t have to already be a dancer; we’ve become really good at meeting everyone at their own level.”
 
Britt is excited to continue working on her business throughout the weeks leading up to the Big Pitch and is appreciative of the opportunities afforded to small business in Cincinnati.

Check out these other Artworks Big Pitch finalists:
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