Downtown Cincinnati marketing agency Bridge Worldwide won its first Gold Cyber Lion award for its “Can Hands,” Pringle’s ad for Procter & Gamble at the prestigious 2009 Cannes Lions International Advertising Festival.
This year’s awards were announced June 25. The Gold Lion is considered one of the most competitive international advertising awards, and the festival was inspired by the International Film Festival.
“Can Hands” won in the Online Advertising Food and Drinks category. Other agencies picking up Cyber Lion awards include Goodby Silverstein & Partners in San Francisco, Boondoggle in Leuven, Belgium and The Viral Factory in London.
This also was Procter & Gamble’s first Cyber Lion award.
Bridge Worldwide describes the ad best: “‘Can Hands’ is a rich media banner ad that shows a young, online audience how fun, eccentric - and even downright weird - life with Pringles can be. As the user clicks on the banner again and again (and again, and again), they go deeper and deeper into a story with surprises at every turn without ever leaving the ad.” You can see the addictive ad here.
Judges commended the ad for it "beautiful and clever copywriting that had the power to engage the judges for more than 5 minutes.”
"Pringles 'Can Hands' is exemplary of our creative mantra: great ideas, beautifully executed in new and innovative ways,” said Bridge Worldwide Chief Creative Officer Peter Schwartz.
Writer: Feoshia Henderson
Source: Jonathan Richman, Director of Business Development Bridge