Anthony Graziani and his wife opened the men’s clothing store Article
in Over-the-Rhine last September. And after positive customer response and continued development on Vine Street, they're opening a second shop, Idlewild Woman, just down the block.
“We’re still in the startup mode with Article, but there’s so much promise in the neighborhood we decided to take the leap and open a second store,” Graziani says. “The credit really goes to Cincinnati and the renaissance going on right now.”
The 1,000-square-foot space at 1232 Vine St. is currently serving as a holiday pop-up shop for Idlewild and Fern Studio
, but by April it will be 100 percent Idlewild.
“People really like that Article is dialed into what men are looking for as far as a shopping experience,” Graziani says. “We plan to do the same thing with Idlewild.”
Graziani also found that female shoppers were looking for that same type of retail experience that Article offers. He received lots of feedback from female customers shopping at Article either for the man in their life or for themselves. As fit jeans, oversized sweaters and menswear-inspired work pieces have become more popular, female shoppers have begun to frequent Article more and more.
Idlewild will have items that aren’t necessarily on-trend but are classic. Graziani is focusing the retail options on brands not currently available in Cincinnati and is working to create a women’s general store with a wide variety of items rather than a boutique.
Currently, the pop-up shop features goods from a variety of designers, including Imogene and Willie
, Baldwin Denim
, Steven Alan
, Objects Without Meaning
, Almond, Billy Kirk
, Tiro Tiro
, Another Feather
, Jacobsen Salt
, Herbivore Botanicals
and Mast Brothers Chocolate
. Additional brands will be added throughout the holiday season, and many of the brands will become Idlewild staples.
Where Article sells Noble Denim
, Graziani says he hasn’t found a regional designer like it that makes women’s denim, although there’s probably one out there that does.
“We’re trying to support regional manufacturers as much as we can, and the majority of the designers we carry manufacture their products here in the States,” he says. “But our focus is really on quality, not necessarily where it’s made.”
The holiday pop-up shop is open 11 a.m.-9 p.m. Fridays and Saturdays and 11 a.m.-4 p.m. Sundays in December. Deeper Roots Coffee is on-site 11 a.m.-3 p.m. serving pour-over coffee, and there are also nightly wine tastings.