Salon Central opens in Over-the-Rhine with a 'modern sensibility'

The storefronts continue to fill up in Over-the-Rhine's booming Gateway Quarter.  The newest addition to the diverse collection of locally-owned businesses is Salon Central located at the corner of Walnut Street and Central Parkway (map).

Salon owner and stylist Jim Brofft says that he has always loved the area and has looked forward to opening his own salon.

"I've always loved the American Building, and I'm really just glad to be here," said Brofft.  "We're within close proximity to everything going on in the Gateway Quarter and Central Business District."

The 1,500 square-foot space, purchased by Brofft, took about a year to completely renovate.  Now the space has the capacity to hold up to eight different stylists in addition to accomodating other services.

Broft previously worked for Paragon Salon and in Saks Fifth Avenue's salon in downtown Cincinnati.  After 20 years of working out of booth salons, Brofft says he was ready to go it on his own.

"I decided I needed to open my own shop and this was my chance to do it," said Brofft.  "Salon Central is sort of 'Mad Men' inspired with a mid-century modern's pretty glamorous."

Inside the salon, the art of Jolie Harris is on display courtesy of Miller Gallery.  The interior finishes were designed by Broft along with the help of Angie Wilso - the wife of local funk musician Freak Bass.

Brofft says that Salon Central specializes in Brazilian keratin smoothing treatments that start around $300 depending upon consultations.  Mens cuts range from $28 to $50, with womens ranging from $40 to $65.  You can schedule an appointment by calling (513) 421-3300, but Brofft notes that walk-ins are also welcome.

Salon Central is open 10am to 7pm on Mondays and Thursdays; 10am to 6pm on Tuesdays, Wednesdays and Fridays; and 9am to 5pm on Saturdays.  The salon is open for business now, but an official grand opening party is scheduled for Saturday, December 5 which will coordinate with the 'Design in the Sky' event being held at the American Building that night.

Writer: Randy A. Simes
Photography by Scott Beseler
Stay connected by following Randy on Twitter @SoapboxRandy
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