Covington launches new branding campaign

The City of Covington unveiled its first branding campaign Dec. 17, including a slogan ("Covington's Alive!"), a logo and a launch video. Downtown-based Landor created the branding identity, which City Manager Larry Klein says will become "an icon for Covington, synonymous with the colorful, vibrant, cool city Covington is today and will continue to be in the future." The video points out that, as far as Covington's future is concerned, it's "high fives all around."
 
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