On the Money: Economics Center's Student Enterprise Program (StEP)

The University of Cincinnati's Economics Center recently held its its annual awards luncheon to honor students, educators and sponsors making a difference in society's understanding and implementation of financial literacy. General Electric CEO Jeff Immelt, a Cincinnati native, was the keynote speaker.

This video was produced for and shown at the event, highlighting the excellent work in the Center's Student Enterprise Program (StEP). Participating students throughout Greater Cincinnati earn currency — for things like turning in homework or arriving to school on time — which they can later spend at the StEP store.

The program fosters critical thinking and an awareness of entrepreneurship, spending and saving, empowering educators and equipping the next generation of decision-makers.
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