P&G making forecasting more effective

Lessening customer loyalty and increased global competition are making forecasting and planning more important that ever, and companies such as Procter & Gamble are finding that collaboration is key.

For example, P&G uses a scorecard that looks at on-time deliveries and the number of times a store runs out of a product.

But meeting company goals requires P&G not only to review these metrics, but also to work together among its various departments, suppliers and vendors to make sure that joint goals are being met.

Through these collaborations, the company has found that it can increase revenues throughout the supply chain.

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