The digital revolution has forever altered the way in which we
communicate. For thousands of years we relied on our culture's
story-tellers to pass down the important lessons and narratives that
make us who we are. For much of our history, these stories have taken
the form of theatre, music, dance, opera, cinema and the visual arts.
Today, our artists continue to pass down the details and nuances of our
collective culture, but, as we all must adapt, so too do Cincinnati's
venerated arts organizations.
Critics and hand-wringers worry that our fine arts are dying as
entertainment and information blur lines and become more and more
immediate. Others look to our ever-diminishing support of the arts and
humanities in our early education and secondary school systems and
worry we are propagating an entire generation of youth with zero
exposure to art forms that carry little weight on achievement tests.
The Cincinnati arts community, however, is keeping pace with many of
our small, medium, and large arts organizations readily embracing new
technology as a way to expand and develop audiences. Social networking
is regularly employed to spread the news on upcoming events as well as
connecting arts patrons to each other. Viral videos on YouTube have
already been adopted by Cincinnati Ballet, Cincinnati Opera and Know
Theatre of Cincinnati as a way to provide insight and information for
their patrons even before they set foot inside their spaces.
"It used to be about money, but now I think it's about time," says
Jason Bruffy, Artistic Director of Know Theatre of Cincinnati talking
about barriers to going to the theatre as he prepares for the
Cincinnati Fringe Festival. "It takes a lot to convince someone to
leave what's familiar – to turn off the TV or the computer - and take
a chance on something new. You can either complain how the digital
revolution is stealing your audience, or you can use it to steal it
back."
Audience development will be the topic taking center stage on May 6, as
the Graduate Program in Arts Administration at the University of
Cincinnati College-Conservatory of Music (CCM) and the Arts &
Culture Partnership of the Fine Arts Fund (FAF) will host a community
conversation with Diane Ragsdale of The Andrew W. Mellon Foundation.
Ragsdale will share her thoughts about building strong community
through the arts by "surviving culture change," followed by a panel
discussion of area experts on the arts and technology.
"Audience development is about brokering a relationship between people
and art, and between people and people," she says. "And in order to do
that job well, arts organizations need to be open to the ways that art
and artists are changing, and the ways that society is changing, and be
willing to change accordingly."
While many people assume that the goal for an arts organization's
survival is ticket sales, Ragsdale notes that's not the whole picture.
Complementing Ragsdale's talk, two local leaders will provide
additional perspectives on the topic and engage in a dialogue with the
audience. Panelists are Evans Mirageas, artistic director of Cincinnati
Opera, and Pete Blackshaw, local digital entrepreneur and executive
vice president of Nielsen Online, with Waller moderating the
discussion.
Admission is free and open to the public, though seating is limited and reservations are necessary. Please click
here to make your reservation.
Writer: Jeff Syroney
Source: University of Cincinnati, College Conservatory of Music