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Cincinnati Reds ahead of curve as MLB pilot program allows iPads in dugout


For the first time, the 2015 MLB season saw the use of smartphones, tablets and laptops in team dugouts. The MLB only recently lifted its longstanding ban on such devices, and the Cincinnati Reds were quick to add technology back into their games.
 
The Reds were one of the first teams to embrace the technology, and participated in an MLB pilot program that initially only permitted teams to have PDFs on handheld devices. As the policy continues to unfold, teams like the Reds will be able to incorporate images and video into their dugout research and game-time coaching tools.
 
Baseball, of course, is a game of statistics, so the ability to conduct research and planning ahead of time, as well as on the spot, is already proving invaluable for many teams.
 
“Now it’s expanded a little bit where you can add video,” said Reds' Assistant General Manager Sam Grossman.

He hopes that eventually, the MLB will push those vital stats and more out to its publicly accessible stat tracker.
 
Accessing archived and real-time videos ahead of time can help coaches strategically prepare for essential decisions like positioning players, rotating pitchers and anticipating other teams’ defensive moves.
 
Earlier this year, the MLB inked a multi-year deal with Apple Inc. to equip every team in the league with iPad Pro tablets.

 

Port Authority launches REACH home rehab program in Walnut Hills


Community supporters and developers alike have homed in on Walnut Hills in recent years, and the results have been impressive. (See our ongoing coverage of Walnut Hills in our On the Ground series here.)
 
Those efforts will now receive a shot in the arm via a partnership between the Walnut Hills Redevelopment Foundation and the Port of Greater Cincinnati Development Authority.
 
On Nov. 29, the first phase of construction began on three historic, vacant Walnut Hills homes located on Morgan Street, near the popular Five Points district. The homes will undergo complete renovations; subsequent project phases will see three more factory-constructed homes built and delivered to neighboring sites along Morgan.
 
These developments are made possible by the Port Authority’s Rehab Across Cincinnati and Hamilton County (REACH), a residential home-rehab program that has conducted similar projects in nearby Evanston.
 
“The Port Authority is thrilled to expand its successful REACH single-family home rehab program to Walnut Hills,” said the Port Authority's Executive Director Darin Hall. “The development of new, single-family homes and the complete renovation of several vacant homes will be another catalyst for change in the neighborhood and complement to all of the investment underway.”
 
Kevin Wright, executive director of the WHRF, said the group expects to break ground on more than $40 million in urban development in Walnut Hills over the next 12-18 months.
 
“This is another example of our focused investment strategy,” Wright said. “These (first) homes will be just a couple of blocks from several popular restaurants, bars and retailers that have come to Walnut Hills in the last couple of years, and the future looks even brighter.”

 

Brandery grad Soundstr nabs over $1 million in funding


Cincinnati-based music tech startup Soundstr has secured $1.1 million in seed financing from investors that include entertainment data and technology companies Gracenote and Accelerant, as well as unnamed angel investors.

Soundstr was founded by Eron Bucciarelli-Tieger, the former drummer for indie punk band Hawthorne Heights.
 
In May, Soundstr was awarded an initial investment from CincyTech, which the startup used to launch the production of its tablet-like devices.

The devices plug directly into a venue’s sound system. It uses music recognition technology to identify songs and catalog actual music usage, which in turn helps venues and other businesses to negotiate fairer licensing/usage fees that are charged by performing rights organizations.
 
“Disruption is an overused term, but in this case, it truly fits,” said CincyTech's director, Doug Groh. “We cannot imagine many areas more ready for disruption than this. We saw that the current methods of determining music licensing fees and royalty payments were both grossly unfair and highly inefficient. (Soundstr founder) Eron (Bucciarelli-Tieger) showed a deep understanding of all of the players involved — artists, venues, music publishers and fans — and their motivations.”
 
Soundstr is currently being used in several pilot venues nationally. The company is now taking pre-orders for a planned official launch in January 2017. Visit Soundstr's website for more information and a free trial.
 

MORTAR debuts Iron Chest Fund loans for entrepreneurs


On Nov. 15, MORTAR kicked off its Iron Chest Fund with a #100for100 campaign. The entrepreneurship hub is looking for 100 people to donate between $100-1,000 to help small business owners launch their ideas.
 
MORTAR was inspired by Mayor John Cranley’s State of the City speech this year, which highlighted the importance of having a vibrant and diverse ecosystem where everyone, regardless of their background or socioeconomic status, has a chance to participate.
 
The goal is to raise $100,000, but Iron Chest Fund’s Managing Director Derrick Braziel said he’s shooting for $300,000. The fund has already been pledged a $50,000 matching grant from Matt Butler, Signature Hardware’s president, by Jan. 1.
 
The fund will provide zero percent interest micro-loans of up to $10,000 to local entrepreneurs who typically wouldn’t be qualified for a loan through a traditional bank. Every potential recipient will take a financial literacy and money management course before receiving a loan.
 
Nine local entrepreneurs have already been chosen to receive loans through the Iron Chest Fund. Recipients include apparel companies, a men’s consignment shop and a paleo-friendly restaurant.
 
You can donate to the Iron Chest Fund here.
 
MORTAR is also having its seventh Life’s a Pitch-Mortar Pitch Night and Graduation at 6 p.m. on Dec. 15 at the Lindner YMCA at 1425 Linn St., 45214. Admission is $5.
 

Engage Cincy now accepting applications for innovation and engagement grants


Engage Cincy, the community engagement innovation challenge sponsored by the city manager’s office, is now accepting applications for round two of the grant competition.
 
“A thriving, vibrant city requires continuous fostering of constructive engagement between people of diverse backgrounds, views and circumstance,” said City Manager Harry Black. “Our intention with this program is to encourage creative ideas that will have real and positive impact, furthering those priorities.”
 
Four Engage Cincy grants were awarded in 2016:“I’m very pleased with the outcome of those projects as they came to fruition over the past months,” Black said. “The potential for continuing and growing these projects is very encouraging, especially the Cincinnati Neighborhood Games, which proved to be a hit right out of the gate.”
 
The first year of the program was intentionally broad in scope, and the city received 188 applications — over three times what they expected. For round two of Engage Cincy, the city manager’s office has focused the guidelines on three areas where engagement and innovation could make a critical impact: healthy food access, civic connections through technology and improving livability.
 
“An ongoing challenge for Cincinnati, and for a lot of cities, is providing healthy, robust food options for people in all neighborhoods,” Black said. “Some real creativity is needed here because the profit margins are so thin for fresh food retailers. How do we ensure everybody, regardless of easy access to transportation/mobility, socioeconomic status, etc., has access to, and is encouraged to make, healthier food choices?”
 
Applicants who have an idea that can be implemented within the grant period are preferred, but grants can be used to cover ideation and development, in addition to activation expenses.
 
“We know there are a lot of very savvy people who are finding all kinds of new ways to use social media, meta-data, smart technologies, etc., to solve problems and to entertain,” Black said. ‘We are looking for creative ways to tie this together and better engage city government with people, and connect people with each other.”
 
The Engage Cincy submissions can be focused on a specific community or address the city as a whole.
 
“We want to enhance the quality of life for an area or a group of people,” Black said. “This could mean any number of things — it depends on the challenges someone may see in front of them that they want to positively impact. This could be blight, crime, education or a whole myriad of things. How can engagement move the needle on these serious issues?”
 
Applications will be accepted online through Dec. 11, and are open to individuals, nonprofit organizations and companies based in Cincinnati, although collaborative efforts are encouraged. A selection committee of city staff and community leaders will narrow down the finalists for further interviews over the winter. The winners, each receiving up to $10,000, will be announced at the Cincinnati Neighborhood Summit in March.
 
“Our program is unique and we feel it could act as a best practice for other cities looking for fresh ideas,” Black said. “We are excited to continue the program, and we encourage everyone out there to check out the website and work with your friends to submit an application.”
 

Startup community invited to Cincinnati's Startup Weekend


This fall’s Startup Weekend will begin with a pitch night on Nov. 18, and will culminate in a demo night on Nov. 22. The 54-hour event will bring together Cincinnati designers, developers, entrepreneurs and experts from all sectors of the startup community.
 
Anyone is welcome to pitch their idea and receive feedback from their peers. Once ideas are pitched, teams will form around the top ideas, which are determined by popular vote. The following three days will involve business model creation, coding, designing and market validation of the project.
 
The last step in the process is a demo, where the teams will present their projects to a panel of local entrepreneurial leaders, who will provide feedback.
 
The panel will be made up of five entrepreneurs from around Greater Cincinnati: Nancy Aichholz, executive director, BGV, Inc.; Tony Alexander, general manager, The Brandery; Miranda Millard, chaos coordinator and development assistant, MORTAR; Scott Weiss, CEO, OCEAN Accelerator; and JB Woodruff, program director, UpTech.
 
A number of speakers will present throughout the weekend, including Wendy Lea, CEO, Cintrifuse; Renee Murphy, research consultant, The Garage Group; Keith Romer, research consultant, The Garage Group; and Jake Rouse, cofounder and CEO, Braxton Brewing.
 
Teams will be able to seek advice from a group of coaches and mentors, including startup founders, designers, marketing specialists and business managers.
 
Registration is still open for Startup Weekend; tickets range from $75-99, with seats for Sunday’s demo night available free of charge.
 

Seventh annual Midwest UX Conference announces Cincinnati is 2017 host city


On Oct. 12-14, 2017, Cincinnati will host the seventh annual Midwest UX Conference. The regional conference celebrates the growing practice of user experience design, and since its inception in 2011, has been held in Columbus, Grand Rapids, Indianapolis, Louisville and Pittsburgh.
 
“The conference is a reflection of the host city and the UX community within it,” said Jessica Schomaker, Cincinnati MWUX chair. “It’s really refreshing to get to go to all of these cities and see the UX communities there.”
 
The three-day event will feature hands-on workshops, keynote speakers, city excursions and networking events. Keynotes will be held at Memorial Hall, workshops will be at Cintrifuse and other locations in Over-the-Rhine and the closing party will be held at the Contemporary Arts Center.
 
Day one of the conference is workshop-based. Attendees will be able to go into the sessions and meet with international industry leaders who will teach skills needed for UX design.
 
“I moved here not too long ago and took a UX job,” Schomaker said. “The UX community in Cincinnati is remarkable, and the quality of people and conversations I’ve had are remarkable. It would be surprising to people outside of the Midwest that these conversations and groups are here because the perception is that good design happens on the coast. But good design is happening in the Midwest too.”
 
She feels that with the renaissance of OTR and downtown, Cincinnati is in the middle of redefining itself. “It’s a reflection of what UX does — it improves user experience, just like Cincinnati is doing.”
 
The Midwest UX Conference is entirely volunteer-based. With each new host city, new conference chairs are chosen from the local UX community, which allows each city to put on the best conference possible for the region.
 
“We get to highlight things that are happening in the city and highlight our favorite places,” Schomaker said.
 
That being said, the conference is still looking for volunteers and sponsors to help shape the event. If you’re interested in either role, send an email to hello@midwestuxconference.com.  
 
Early bird tickets are on sale now for $350, and can be purchased here.
 

Local social intelligence startup forms partnership with Ford Motor Company


Spatial, a Cincinnati-based startup that launched less than a year ago, has recently partnered with Ford to bring its navigation technology to Ford’s cars. The partnership has allowed Spatial to relocate to Detroit, and to focus on taking its social intelligence technology and embed it into car GPS and navigation systems.
 
Earlier this year, 12 startups were chosen to be part of Techstars Mobility class, including Spatial. Launched in 2015, the mentorship-driven accelerator program focuses on next-gen mobility solutions.
 
Each startup received $120,000 in funding, plus three months of intensive guidance on business development, customer acquisition and developing relationships within the auto industry, as well as support from top business leaders. The class started June 13, and ended on Sept. 8 with a demo day at the Detroit Opera House.
 
From that experience, Spatial formed a relationship with Ford — the company chose three startups that are working on tech products for autonomous and connected cars. All of the startups were from Techstars Mobility’s second class: Cargo, HAAS Alert and Spatial.
 
The startups have been working on projects in key areas that are of interest to Ford: consumer experience; information technology and data analytics; multimodal trip integration; flexible ownership and user experience; and autonomous and safety technologies.
 
“We have multiple projects running with Ford currently, and each of them aligns with our mission: helping people navigate like a local, anywhere on Earth,” said Lyden Foust, CEO of Spatial.
 
The details of the specific projects are underwraps, but Foust says that Spatial’s contract with Ford has put momentum in the company.
 
“We’re starting to get a lot of inbound requests from customers working with autonomous cars and AI assistants, all the way to real estate websites that want to help their users understand an area and sort through home options quickly,” he said.
 
Fortune named Spatial one of the top 10 automotive startups of 2016. Read that article here.
 

Great Parks partners with NKU to track park attendance


Great Parks of Hamilton County is working with faculty and students at Northern Kentucky University’s Burkardt Consulting Center to create a dependable and statistically valid way to track park attendance.
 
Work began in early 2015, when Great Parks and the BCC mapped 72 survey points at 17 area parks and nature preserves. Great Parks staff and volunteers gathered about 12,000 manual samples from these points in order to provide the BCC with data.

 
From Sept. 2015-Aug. 2016, Great Parks reports that there were 4.63 million total park visits, and total park attendance, including drive through data, is 6.82 million.
 
In the next year, Great Parks and the BCC plan to develop new tools to provide monthly attendance information, as well as the ability to evaluate individual activity centers. Data will be used by Great Parks to monitor trends for making sound operating decisions, which will allow them to share the outcomes with the public and demonstrate the impact that parks have on the community. The data will also provide valuable justification to leverage tax funding on the local, state and federal levels.
 
The BCC is a transdisciplinary organization that provides statistical support for research on a variety of subjects, studies and experiments that involve elements of statistical modeling. The BCC supports both NKU and community clients.
 

CincyTech scores $13 million grant for startups


Last week, Ohio Third Frontier announced $67.4 million in funding awards across the state, including grants to two key organizations in the StartupCincy community. Grant money will be used to help encourage innovation and regional entrepreneurs. As Cincinnati’s dynamic startup ecosystem continues to expand, Ohio Third Frontier funding provides an important resource for the organizations supporting the thriving entrepreneurial community.

CincyTech
received about $13.5 million through 2019 from the Entrepreneurial Services Program to disburse to partner organizations Cintrifuse, the Brandery, HCDC and the U.C. accelerator while the University of Cincinnati’s Technology Accelerator for Commercialization received $500,000 from the Technology Validation and Startup Fund Program.
 
Ohio Third Frontier, which is administered by a commission and advisory board, allocates General Assembly funds to encourage the growth of startup and technology companies throughout the state. In addition to the two programs announced last week, the commission also operates a Commercial Acceleration Loan Fund and a Capitalization Program.
 
The Entrepreneurial Services Program focuses on four organizations that are supporting early-stage companies, attracting outside investment capital and encouraging regional collaboration around entrepreneurship: CincyTech (Southwest Ohio), JumpStart (Northeast Ohio), Rev1 Ventures (Central Ohio) and TechGROWTH Ohio (Southwest Ohio). The commission hired Urban Venture Group to conduct an evaluation of the four organizations supported by the ESP since the last award cycle.
 
CincyTech and its partners exceeded the requirements in all four areas of evaluation: regional focus and identity, ESP structure and management plan, client services and capital access and funding pipeline. The report noted several key strengths for the organization, particularly that the “’separate but interconnected network has achieved effective cooperation and coordination among partner organizations.”

The report also commended them for “high-quality services, especially mentor networks, customer access and capital access” and “deep ties with investors, regional corporations.” The only organizational weakness listed was a “low emphasis on reporting of metrics and costs.”

Previous funding from Ohio Third Frontier has also funded Imagining Grants, which support entrepreneurs and pre-seed companies as they develop sufficiently to attract outside funding.
 
The Technology Validation and Startup Fund Program supports colleges and universities as well as nonprofit research institutions in licensing their technological discoveries. The companies and agencies purchasing those licenses generate economic growth for the state as they develop commercial products.
 
UC submitted a proposal for Round 12 of the TVSF for its Technology Accelerator for Commercialization, which “provides seed funding, commercialization expertise and business connections to launch potentially high-impact entrepreneurial initiatives” to technologies developed at UC by full-time faculty and staff. The award will encourage multiple projects to transition from the lab into commercial ventures.
 

Locally designed app Physi partners with NKY Chamber for new year Wellness Challenge


From Jan.  5 to Feb. 16, 2017, the Northern Kentucky Chamber of Commerce will hold its fifth annual Workplace Wellness Challenge in collaboration with Physi, a Cincinnati-based fitness activity app.

“This partnership is a direct result of wanting to find the answer to a very tough question: How can we make Northern Kentucky a community that is healthy, interactive and fun,” said Carla Landon, marketing and communications manager at the NKY Chamber. “We believe that with the utilization of Physi, the participants of the Wellness Challenge will find it easier than ever before to plan activities with their friends and co-workers while still being able to balance their busy schedule between work and home.”

Companies participating in the challenge will be able to register online with the Chamber and receive a promotional code for employees to use when signing up for Physi. Employees will receive points for fitness activities, like taking a walk at lunch, or healthy behaviors, like getting a flu shot. The points will be tracked through the app, and at the end of the six-week challenge, used to determine the winner.

“When you were little, you came home, threw off your backpack and went outside to play,” said Marty Boyer, president of Physi. “Wellness is not just our personal responsibility any longer, we have engaged corporations in wellness too. A well employee is a better employee, but most wellness programs focus on 10 percent of individuals that take up 65 percent of our healthcare spending. This leaves the larger population with an unmet need of a wellness program that actually helps them maintain their health. We want to make it easy and fun to stay well; do the things that you like doing, when you’re available, with people in your community, and you’ll stay well.”
 
Physi will be rolling out the 2.0 version of its app just before the Wellness Challenge begins. The new version will have expanded social media and promotional code functionality, including the ability to unlock hidden activities.
 
“We are making the activities easier for individuals to see what others are doing, opting into their activities and seeing a wall of activities where your friends are participating,” Boyer said. “We often say there is no shortage of things to do, we just have to make it easier to participate.”
 
In addition to the Chamber’s Wellness Challenge, Physi is also working with Meet Me Outdoors, Creating Healthy Communities and Live Well NKY to leverage the app's networking platform to build relationships among community members while promoting physical activities. The Chamber is also promoting LiveWell NKY, awarding extra Wellness Challenge points to employers that are also registered LiveWell worksites.
 
“We share a common mission,” Boyer said. “We are both trying to connect people around activities and kick off the year with wellness in mind.”

Download Physi today in the Google Play or App Store.
 

NKU hosts national cyber security symposium, encourages awareness of hackers


On Oct. 21, Northern Kentucky University hosted a Cyber Security Symposium. It was the ninth annual event, and featured national and local experts in the field of cyber security.
 
The symposium focused on online privacy and ethics in the information age; how to secure mobile apps, cloud storage and databases against cyber attacks; and security for the medical industry.
 
NKU was designated by the National Security Agency and the Department of Homeland Security as a National Center of Academic Excellence in information assurance and cyber defense. It’s also the first university in Greater Cincinnati to offer cyber security programs, such as minors in information security and computer forensics, and graduate certificates in secure software engineering and corporate information security — these programs were all added to the course catalog in 2006.
 
“In 2016, we have a large team of security-oriented faculty and we offer a broad array of cyber security education programs,” said Dr. James Walden, director of the Center for Information Security.
 
The symposium is more important now than ever as hackers are obtaining consumers’ credit card information daily, and both local, national and international websites are hacked regularly as well.
 
“Prevention technologies like firewalls only slow attackers,” Walden said. “It is essential for an organization to have robust incident detection and response capabilities.”
 
He encourages people to use fully updated software and two-factor authentication.
 
“Citizens need to understand public issues related to cyber security, like why it will never be secure to vote online, why backdoors inserted by law enforcement make computers less secure for everyone, and how corporate and government surveillance of individuals and groups impacts their lives and futures.”
 

UC gets $5 million for investment lab with simulated trading floor


Dr. Timothy Johnson, founder of Cincinnati-based Johnson Investment Counsel and University of Cincinnati finance professor, recently donated $5 million to the Carl H. Lindner College of Business. The money will be used to establish the Johnson Investment Counsel Institute and Johnson Investment Counsel Investment Lab within the college’s new building.
 
The new 225,000-square-foot facility, which is expected to be completed by fall 2019, will feature top-of-the-line facilities, renowned faculty, collaborations with industry partners and increased student involvement. Johnson’s donation will specifically support a dedicated director for the institute, as well as undergraduate and graduate scholarships.
 
Plans for the state-of-the-art Johnson Investment Counsel Investment Lab include a simulated “trading floor” where students can develop their skills on innovative hardware and software systems. There will also be a manager who oversees the 30-computer lab.
 
Fundraising began for the new building in August 2015, and more than $20 million of the $120 million project has already been raised.
 
The current building, which is located at 2925 Campus Green Dr., is about 30 years old and can’t accommodate the growing number of undergraduate and graduate students at the Lindner College of Business. Currently, about one-third of business classes are taught outside of Lindner Hall.
 
Early designs from Henning Larsen Architects for the four-story building feature a glass façade, a grand atrium and lobby, open workspaces, a courtyard, café, lecture spaces and teaching lab. The new Lindner College of Business will be located at the current site of the Russell C. Myers Alumni Center and the Faculty Club building, which will be relocated.
 

Looking to score $2,500 for your OTR business expansion? Hit up the OTR Chamber


Business is booming in Over-the-Rhine, over 40 new businesses have opened this year. Many of the neighborhood’s established businesses are expanding and the OTR Chamber has a way to help make that happen.
 
The OTR Chamber is accepting applications for the OTR Business Innovation Challenge through Nov. 1.  Any OTR business is invited to submit its innovative idea for a chance to win up to $2,500 in grants.
 
Since the program’s inception in 2014, over 40 businesses have applied for grants. Past recipients from the first three rounds are: MOTR Pub, Cincy Shirts, The Garage OTR/Segway, Steam Whistle Letterpress, Daisy Mae’s Market and We Have Become Vikings.
 
The OTR Chamber’s Business Attraction and Retention Committee offered the grants for the first time in fall 2015. Applications are evaluated based on innovation, business growth, execution and impact.
 
The OTR Business Innovation Challenge seeks to award grants to businesses with an innovative idea for how to spend the grant money, with an emphasis on growing new products and services in OTR.
 
Innovative ideas can focus on expanding an existing business, equipment, promotions, etc.; enhance customer experience; or help fund a project or service that a business has been wanting to launch.
 
Existing OTR businesses can submit their innovative business ideas and application fee ($20 for OTR chamber members, $30 for non-members) here, and send a separate, one-page or one-minute video that explains their idea to contact@otrchamber.com.
 
Funding for the 2016 Innovation Challenge is provided by Fifth Third Bank.
 

Accelerator alum, KiwiLive founder forms partnership with Fern to take app to the next level


Live-event interaction technology KiwiLive is expanding into the convention industry through a new relationship with Fern Exposition & Event Services.
 
“I’ve been interested in the tradeshow market for awhile,” said Jeff Mason, KiwiLive founder and CEO. “Fern has such an extensive network and experience, and it’s exciting to be working together.”
 
KiwiLive started two years ago as a quick and easy solution to exchanging contact information and presentations at meetings. The application allows users to connect with other attendees and access speaker information by entering a keyword on the KiwiLive website. There is no app to download or software to install.
 
“The name came from a simple idea: through a keyword we connect, key-we became Kiwi,” Mason said.
 
Recruited to Cincinnati after college by an engineering firm, Mason eventually left his job to work on KiwiLive full-time, quickly plugging into the entrepreneurial community here.
 
“I went to a Startup Weekend at UpTech, which was my first experience at what it’s like to really run a startup,” he said. “I started to meet people involved in the startup scene, joined Cintrifuse, and plugged into the UnPolished movement at Crossroads.”
 
KiwiLive debuted at UnPolished's first Demo Day. Mason continued to work with other events, particularly in the startup community, to refine and develop the KiwiLive platform. Based on responses from speakers and organizers, new features like live polling and feedback were added. Ready to grow KiwiLive further, Mason joined UpTech's fourth cohort last fall.
 
“Accelerator programs often focus on ideas or early stages of a product, so I was a little worried about being pushed to totally rebrand and create something new,” Mason said. “But UpTech adapted to the level of each participant. Their ability to provide support and infrastructure, to push me forward, was critical.”
 
UpTech’s Demo Day is where KiwiLive connected with Fern. It took several months of discussions before last week’s announcement that, in addition to their financial commitment to KiwiLive, Mason will take on the role of director of customer technology innovation for Fern.
 
“This partnership is a lot deeper than just an investment,” Mason said. “Fern wants to be an innovation and technology leader in the tradeshow industry. KiwiLive services fit really well with their existing platforms and will work alongside them as another offering for their clients.”
 
KiwiLive will continue to serve its existing clients and core audience of seminars, speakers and presenters while working with Fern on the tradeshow marketplace, including developing tools for multi-tracked events where participants change sessions and speakers. Mason also plans to refine the look and feel of the application, creating an ease of use to make KiwiLive accessible and easy for meeting and event planners to set up, even at the last minute.
 
“This is a great opportunity to leverage Fern’s expertise at large events and my startup experience,” Mason said. “We’ll offer a unique experience that maximizes the value for both event organizers and attendees.”
 
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